Brunswick Euro Challenge Announces 2026 Dates and New Host Venue in Denmark
The Brunswick Euro Challenge is officially returning to the European bowlingcalendar in August 2026, marking a new chapter for one of the continent’s mostprestigious tournaments.
As previously reported by BowlingLife, the event will relocate from Germany toDenmark and will be backed by Brunswick Bowling Products and VBS Bowling AB asjoint main sponsors.
The 2026 edition will feature a confirmed €10,000 firstprize.
As previously reported by BowlingLife Brunswick Bowling Products VBS Bowling AB Now, Brunswick and VBS Bowling AB officials have confirmed to BowlingLife’sErikas Jansonas that the venue and dates are set.
The Brunswick Euro Challenge will make its comeback at Løvvang Bowling Centerin Aalborg, Denmark, from August 8–16, 2026.
Registration is set to begin quite soon.
Løvvang Bowling Center A Five-Year Commitment The return of the tournament is not a short-term project.
Brunswick, VBSBowling AB and Løvvang Bowling Center have entered into a five-yearpartnership - a move designed to eliminate the uncertainty that surroundedprevious Euro Challenge editions, which did not take place in 2023 and 2025.
Jordan Vanover, VP International at Brunswick BowlingProducts, highlighted the importance of long-term stability.
“I believe it’s extremely important, as it provides stability for all partiesto make long-term decisions that have a greater impact on everyone involved.It gives the host center the confidence to continue improving every aspect ofthe tournament - from the venue itself to the format and prize fund.” “From a sponsor’s perspective, it allows us to take a long-term strategicapproach to growing our brand(s) within the market, while also giving playersthe opportunity to showcase their skills and demonstrate their improvementyear after year,” Vanover added.
A Perfect Match When thinking about the biggest tournaments, it is crucial to have abowling center that is not only large enough to host an event with hundreds ofentries, but also experienced in organizing major competitions.
According to Göran Glendert, owner of VBS Bowling AB, Løvvang Bowling Centeris exactly that.
"Løvvang Bowling Center has for decades been the organizer of many majorcompetitions and knows what it takes for the Brunswick Euro Challenge tocontinue to be a success," Glendert said.
"For us it was obvious that LøvvangBowling Center was the right choice for this big competition for many years tocome." Jesper Lund Hedegaard, Managing Director of Løvvang Bowling Center, said thatthey have a strong commitment to the sport and that the venueis ready to host the Brunswick Euro Challenge on every level.
"We have extensive experience hosting major international events - mostnotably Aalborg International, which will be held for the 55th time from May16–24, 2026.
In addition, we recently hosted the European Men's Championshipsand will organize the European Youth Championships during Easter 2027,"Hedegaard said.
"These experiences have provided us with strong organizationalexpertise and valuable know-how, which we will bring into play to ensure thatthe Brunswick Euro Challenge once again develops into one of Europe’s largestand most prestigious tournaments.” Aalborg International European Men's Championships The venue halso had some significant upgrades.
“We have also recently completed a major renovation of our facilities.
Thisincludes a newly established lounge area with comfortable seating, darts, andsocial spaces where players can relax between squads.
Furthermore, we havebuilt a brand-new kitchen, significantly enhancing both the selection andquality of food available to players and visitors.” Big Money On the Line The organizers have also confirmed the financial framework.
“The first prize will be €10,000.
For the 2026 edition, we are launching witha guaranteed minimum total prize fund of €70,000 - with clear ambitions togrow this further in the coming years,” Jesper Lund Hedegaard said.
Legacy and Big Ambitions According to the organizers, the goal is to build one of Europe’s premierbowling events - a tournament that becomes a must-play stop for both localbowlers and the world’s top players.
“It is not only our ambition but our clear objective to make the tournament soattractive that it draws the very best players from around the world.
Havingtop competitors will not only elevate the sporting level of the event but alsocontribute significantly to the continued development of bowling in Aalborg -particularly among our youth players and talented athletes," Jesper LundHedegaard emphasized.
"Our goal is for the tournament to rank among thestrongest and most respected events in Europe and, over time, to become a true“must-play” stop on the international calendar.” From the regional perspective, VBS Bowling AB, one of the main sponsors of theevent, sees the move as a big step forward for Scandinavian bowling.
“It is very important that one of Europe's largest and most popularcompetitions will be held in Scandinavia and Denmark," Göran Glendert said."This means that many more players from the Nordic countries will get thechance to participate and compete against the best players in the world.” He also highlighted the responsibility of continuing the tournament’s legacy.
“Hosting one of Europe's absolute largest and finest competitions and carryingon the legacy of Mr.
Bill Hartofilis’ original tournament is not easy, but wewill do everything we can to show that VBS Bowling AB together with LøvvangBowling Center is the right choice.” Back to EBT? In the past, Brunswick Euro Challenge was the only platinum event on European Bowling Tour.
According to the officials, the event is aiming to rejoin the EBT once again.
“We have enjoyed a strong and long-standing collaboration with the EuropeanBowling Federation, and Aalborg International has consistently been part ofthe European Bowling Tour," esper Lund Hedegaard said "It is therefore our clear ambition for the EuroChallenge to once again become part of the tour - both for the benefit of thetournament itself and to further strengthen the European Bowling Tour as awhole.” Useful links Brunswick Bowling Products websiteVBS Bowling AB website Brunswick Bowling Products website VBS Bowling AB website.
