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SLLM Tournament Director: "I Hope We Lived Up to Your Expectations"


Daniel Rönnbäck Storm Lucky Larsen Masters 2024
Daniel Rönnbäck | Picture credit: BowlingLife

In a heartfelt message posted on Facebook, Daniel Rönnbäck, the tournament director of the Storm Lucky Larsen Masters, extended his gratitude to players, fans, and sponsors for making this year's event a tremendous success. His message reflects the challenges and joys of organizing one of the premier bowling tournaments in the world.


"First of all, Thank YOU!


Thank you for all the kind and encouraging words. Thank you for all the joy. Thank you for all the strikes and smiles. But most of all, thank you for participating in our event. Every one of you are equally important. Without all the players and fans, this tournament wouldn’t exist. These two weeks are without a doubt the most challenging two weeks of the year, but also the most rewarding.


For me, the Storm Lucky Larsen Masters isn’t just one of the best bowling tournaments in the world. It is so much more. This is something I live and breathe 365 days a year. The preparation for next year’s tournament has literally already started. Every year we get a lot of feedback, both positive and negative. Please keep that feedback coming. We welcome all constructive feedback, good or bad. Every year we listen to you and take your feedback into account when planning the next event. Our goal is not primarily to increase the prize fund or the number of players each year. We want each tournament to be better than the previous in every way imaginable.


For 2024 a lot of small changes was done, some not visible. Others obvious, like the increased prize fund (about $20.000 increase from last year). This year the total cost for running the tournament was just under 2,1 million SEK ($200.000).


We implemented a system where you had to pay for your first squad when you registered. This was not a flawless system, but it turned out fairly well. Both as a tournament director and bowler I hope more tournaments around Sweden and Europe will follow. We still have some bugs to weed out but all in all it worked well.


We put a lot of effort into making the live stream of high quality and accessible free on YouTube. Last year we funded the TV-final production with a PPV live stream. The income from YouTube this year is far below the PPV income, but we believe by making the event more accessible for all, the long-term benefits will weigh over.


The finals live show! I might be just a little biased, but I truly believe that it was the best bowling production ever in Europe. The crew at DMC productions did a great job, Niklas Linderholm was amazing as speaker, and the players showcased the best we got as if it was scripted. Lanetalk showed awesome support by sponsoring most of the production.


Thank you to all the sponsors, without you we wouldn’t have a PBA event in Sweden. I hope we lived up to your expectations and delivered value for your money.


All the prize money has been paid out, work with summarizing the event have begun and tomorrow the work with Storm Lucky Larsen Masters 2025 begin.


Until next time!


Daniel Rönnbäck, Tournament Director"





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